Being a proud member of Influenster we got to test a small unit of new Ralph Lauren polo extreme red.
we all have already used the Polo Blue.Polo Blue is targeted to a consumer closer in age to Figueras’ almost 40 years, while the new Polo Red pillar is designed to speak to a younger, male customer, explained Guillaume de Lesquen, president of Ralph Lauren Fragrances Worldwide
Extreme is a more concentrated Eau de perfume than the eau de toilette original and is housed in a sleek, matte black bottle. Olivier Gillotin, executive perfumer of Givaudan, used a high level of natural coffee in the oriental gourmand, as well as a blood orange and black ebony wood accords. The fragrance ranges in price from $55 for a 40 ml. bottle to $95 for a 125 ml. bottle and hits counters globally in March
Polo Red was ranked the 10th best-selling fragrance worldwide for men in 2015, the brand’s “been under a lot of attacks from competitors with new launches. they felt the necessity to reenergize this scent in many ways.”